The coffee prices were very high with booming in consuming at developed countries in the early 1990s and coffee trees became key economic activities in the developing countries. After that, a lot of developing countries in the tropical area concentrated expanding coffee plants area to export revenues. It is caused by the imbalance between demand and supply and the coffee prices decreased dramatically.
Following the next year, The International Coffee Organization (ICO) has encouraged members to develop a sustainable coffee economy. With agreement of coffee consumers who are ready to pay prices including good taste, aroma and producing with minimizing environmental degradation and social injustice, the certifications for coffee were established such as ‘bird friendly’, ‘fair trade’, ‘organic’, ‘rainforest alliance’, ‘shade-grown’.
A new future opens for farmers whose life depend on the coffee bean.